Ashcombe advises Pooky on its sale to Visual Comfort


  • Ashcombe has advised Pooky on the sale of the business to Visual Comfort

  • Pooky is the UK's leading decorative lighting brand, offering beautifully designed, mix-and-match products to interior designers, everyday home shoppers and hospitality operators

  • Visual Comfort, a US-based company with more than 1,500 employees globally, designs, manufactures and sells premium decorative lighting

  • The acquisition further strengthens Visual Comfort’s position as a global leader in premium lighting and supports Pooky’s continued international expansion


Ashcombe is pleased to announce that it has advised Pooky on the sale of the business to US-based Visual Comfort & Co. ("Visual Comfort").

Pooky is the UK's leading decorative lighting brand, offering beautifully designed, mix-and-match products that combine quality, style and value. The experience is brought to life through a highly specialised website and strategic showrooms in design-led locations. The brand has a unique appeal across everyday shoppers, interior designers and B2B/hospitality settings. It operates a vertically integrated model, including its own lampshade factory in India. The brand recently launched in the US where it is growing rapidly.

Visual Comfort is the world’s premier resource for whole-home lighting solutions, collaborating with many of the industry’s leading designers and brands. Recognised for its exceptional craftsmanship and timeless design, the company offers one of the industry’s most comprehensive assortments, spanning decorative, architectural, and landscape lighting, as well as ceiling fans, integrated controls, and automated shading. Visual Comfort owns and operates more than 66 showrooms across the US, UK, and Asia and continues to expand its international footprint.

Through Visual Comfort’s expansive showroom network, trade relationships, and established presence across the US, the acquisition will support Pooky’s continued growth and international expansion.

Simon Bullivant, Founding Partner of Ashcombe, commented:

"We’ve known Pooky for five years and are huge fans of the business. They have built a superb brand that really resonates with customers and stands out from the rest of the market through a truly unique customer journey. We could not have found a better home for the business than Visual Comfort, and we are delighted to have helped bring together the UK’s most exciting decorative lighting brand with the global leader in premium lighting and whole-home solutions."

Richard Pownall, CEO of Pooky, commented:

"Ashcombe were incredibly helpful throughout the process, providing us with support at every stage. I’m incredibly excited for Pooky to join Visual Comfort, who truly are the pinnacle of the premium lighting market, and I couldn’t have wished for a better home for the brand. A big thank you to Simon and the team for helping to bring us together."

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